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WestJet seems to be making a conscious decision to not associate the WestJet Brand with their discount carrier Swoop, while Air Canada has named their

WestJet seems to be making a conscious decision to not associate the WestJet Brand with their discount carrier Swoop, while Air Canada has named their discount carrier Air Canada Rouge. How do you explain the different Branding approaches? Which do you believe is the better strategy? Why?

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