Question
What are expectation Nestle drinks, such as coffee/ milk product, tries to set? In what way does it set these expectation ( Use of color/
What are expectation Nestle drinks, such as coffee/ milk product, tries to set? In what way does it set these expectation ( Use of color/ Packaging/ Wording/Review/ Branding and Target Group/ Celebrities).
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
