Question
What are likely to be the best measures of actual and potential value for each of the following customer bases? How would you confirm that
What are likely to be the best measures of actual and potential value for each of the following customer bases? How would you confirm that your answer is right? i. Customers for a B2B electronics components distributor? ii. Customers for a dry cleaner? iii. Customers for an automobile manufacturer? For an automobile dealer? iv. Customers for a chemical supply company? v. Customers for a munitions firm? vi. Customers for a discount department store? vii. Customers for a large regional supermarket chain? viii. Customers for Disney World? ix. Customers for CNN? For HBO? x. "Customers" for a political campaign?
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