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What are rate fences? Provide an example to aid your explanation. Why was the Kiwi Adventures successful from a services marketing perspective? What risks did
- What are rate fences? Provide an example to aid your explanation.
- Why was the "Kiwi Adventures" successful from a services marketing perspective? What risks did it face?
- What is the "Services Marketing Communication Funnel"?
- How might the "Flower of Service" model be used to improve service delivery?
- What are the major service differentiation strategies? Which would you argue is the most important in 2022?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
