Question
What are some advantages and disadvantages of an international firm choosing to operate with a specialized entry mode of licensing or franchising (contractual) versus a
What are some advantages and disadvantages of an international firm choosing to operate with a specialized entry mode of licensing or franchising (contractual) versus a specialized entry mode of an equity joint venture strategic alliance (investment) in a specific country market?
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Hospitality Financial Management
Authors: Agnes L DeFranco, Thomas W Lattin
1st Edition
0471692166, 9780471692164
