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What are some examples of tactical marketing activities for carbon fiber bikes? 1. Product Activities 2. Pricing Activities 3. Distribution/Supply Chain Activities 4. IMC (Promotion)
What are some examples of tactical marketing activities for carbon fiber bikes?
1. Product Activities
2. Pricing Activities
3. Distribution/Supply Chain Activities
4. IMC (Promotion) Activities
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
