Question
What are some of the implications involved with the marketing of a specificproduct or serviceto support an athletic event? What are some Pros and Cons?
What are some of the implications involved with the marketing of a specificproduct or serviceto support an athletic event? What are some Pros and Cons?
What perspective may different stakeholders have on this issue?In essence if you were an Assistant Athletic Director for Revenue making a recommendation to the Athletic Director and university President.Should the university accept or pursue a marketing proposalthat might be unethical to some stakeholders?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
