Question
What are some recent ads that you think particularly appeal to affective / emotional themes?Do you think these ads are more or less effective than
What are some recent ads that you think particularly appeal to affective / emotional themes?Do you think these ads are more or less effective than other ads?What do you think makes an ad effective?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
