What are some strategies Porsche and Mercedes can implement (or have already done so) to try to mitigate the first mover advantage of Tesla? Why would these be effective? (Hint: think about product differentiation and the commitments they are making).

https://www.bnnbloomberg.ca/porsche-s-150-000-electric-taycan-turbo-is-aimed-right-at-tesla-1.1311003

https://www.cnbc.com/2021/04/15/mercedes-benz-unveils-new-flagship-eqs-electric-sedan-to-take-on-tesla.html