1. What are the 3 components of the ABC model of attitudes?
2. Name 4 functions of attitudes of the ABC model and give an example for each one:
3. Name 2 other perspectives/models of communication than the traditional communications model.
4. Give 2 examples where credibility has been built into the source of a marketing message.
5. Name 3 types of 'appeal' used by marketers (from both emotional and rational perspectives) and give at least one marketing example where we may see this.
6. What are the main barriers to the success of current anti-behaviour advertisements (e.g. drink-driving/using devices whilst driving; etc.)?
7. Advantages and disadvantages of using attitudinal theories and models to explain consumer behaviour.