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What are the Apple is primarily an electronics company, creating products for business and consumer markets. Does Apple use a 'related' or 'unrelated' diversification strategy?
- What are the Apple is primarily an electronics company, creating products for business and consumer markets. Does Apple use a 'related' or 'unrelated' diversification strategy?
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Hospitality Marketing Management
Authors: Robert D Reid, David C Bojanic
4th Edition
0471476544, 9780471476542
