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What are the benefits of creating an integrated marketing communications approach when promoting luxury goods? Use examples to contextualize your understanding.
What are the benefits of creating an integrated marketing communications approach when promoting luxury goods? Use examples to contextualize your understanding.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
