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What are the challenges of estimating cost of capital for a project taken by a division in a multi-divisional firm, such as Disney, that do

What are the challenges of estimating cost of capital for a project taken by a division in a multi-divisional firm, such as Disney, that do not exist when estimating cost of capital of the firm itself (here, Disney)? How would you deal with these challenges (at least discuss two such challenges)?

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