1. What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business?
2. What are consumer insights? What types of business challenges can benefit from consumer insights? How are consumer insights obtained?
3. Why did Guillen and his team conduct the in-home and discovery workshops?
4. What actions should Guillen and his team take? As part of your response consider the key learnings and implications from page 6-7