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What are the differences between the Stapel scale and the semantic differential? Which scale is more popular? Polo Ralph Lauren would like to determine initial
- What are the differences between the Stapel scale and the semantic differential? Which scale is more popular?
- Polo Ralph Lauren would like to determine initial consumer reaction to a new line of unisex shirts it has developed. If nonprobability sampling is to be used, which sampling technique would you recommend and why?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
