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What are the factors considered by companies to select between the foreign direct investment strategy and exports to enter foreign markets? Explain in detail.
What are the factors considered by companies to select between the foreign direct investment strategy and exports to enter foreign markets? Explain in detail.
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Companies consider various factors when choosing between the foreign direct investment FDI strategy and exports to enter foreign markets These factors can be categorized into internal and external con...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
