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What are the five steps when conducting marketing research. What are the two types of data? Reference: Pride, W. M., & Ferrell, O. C. (2020).
- What are the five steps when conducting marketing research. What are the two types of data?
Reference:
- Pride, W. M., & Ferrell, O. C. (2020).Marketing(20th ed.). Cengage.
- Chapter 5: Marketing Research and Information Systems
- Chapter 6: Target Markets Segmentation and Evaluation
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
