What are the four key objectives of branding?( ONE OR MORE OPTIONS CAN BE CORRECT )

A) To be able to price a product at a premium, as far above the cost as the market will bear.

B) To infuse the brand with symbolism, values and define or reinforce its identity.

C)To create perception of the company as a reliable partner.

D) To build a reputation for quality

E) To frame how consumers perceive the product experience.