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What are the key attributes of a brand in the growth stage? Describe the attributes of this life cycle stage. Identify the 4P's of Amazon.

  1. What are the key attributes of a brand in the growth stage? Describe the attributes of this life cycle stage.
  2. Identify the 4P's of Amazon.

a)Describe how Amazon uses the marketing mix elements as a guide.

b)Analyze the impact of the marketing mix on overall brand perception.

c) Describe the role of internal stakeholders in this brand stage.

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