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What are the key attributes of a brand in the growth stage? Describe the attributes of this life cycle stage. Identify the 4P's of Amazon.
- What are the key attributes of a brand in the growth stage? Describe the attributes of this life cycle stage.
- Identify the 4P's of Amazon.
a)Describe how Amazon uses the marketing mix elements as a guide.
b)Analyze the impact of the marketing mix on overall brand perception.
c) Describe the role of internal stakeholders in this brand stage.
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