Working on the Magellan Boatworks and its marketing communicatons strategies.

First, please go to https://en.wikipedia.org/wiki/AIDA_(marketing) to learn more about the AIDA model and its four stages: awareness, interest, desire, and action. Then, please discuss how each of the marketing communcation efforts (e.g., advertising, direct mail, etc) move a target customer through the AIDA process.