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What are the key issues that De Beers is facing as described in the case? What challenges does De Beers face in relation to millennials?

What are the key issues that De Beers is facing as described in the case?

What challenges does De Beers face in relation to millennials?

Analyze the Real is Rare campaign

(

see the Real is Rare document with links to commercials on Canvas

)

with respect to effectiveness and appeal to millennials.

What would you recommend to De Beers with respect to its marketing strategy?

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