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What are the key principles of Ethics in Marketing? What are the dimensions of social responsibility? Include an overview of important social responsibility issues in
- What are the key principles of Ethics in Marketing?
- What are the dimensions of social responsibility? Include an overview of important social responsibility issues in marketing.
Reference:
Pride, W. M., & Ferrell, O. C. (2020).Marketing(20th ed.). Cengage.
- Chapter 4: Social Responsibility and Ethics in Marketing
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
