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What are the main alternative media programs described in this chapter? What is in - store marketing? Why is it important? What new in -
What are the main alternative media programs described in this chapter?
What is instore marketing? Why is it important?
What new instore marketing tactics are being utilized?
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
