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What are the main factors encouraging standardization? (global debate) - usually through global strategy. What is the role of globalisation driving standardization of products and
What are the main factors encouraging standardization? (global debate) - usually through global strategy. What is the role of globalisation driving standardization of products and services? What are the drivers of globalisation that can explain its impact on standardization? Discuss the Globalisation Push and Pull Factors. What are the main factors encouraging adaptation? Discuss Customization Push and Pull Factors. (local debate) - usually through multi-domestic strategy
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