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What are the main products offered by Kodak to its customers, and how would you position these products on the goods-to-services continuum of products? Describe
- What are the main products offered by Kodak to its customers, and how would you position these products on the goods-to-services continuum of products?
- Describe the core elements and the value-added elements of Kodak's product line(s).
- Describe the breadth and depth of Kodak's product line(s).
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
8th Edition
1259732657, 978-1259732652
