What are the major issues for Tomra to consider when internationalising? How do countries vary regarding these issues? Give an example of how countries vary regarding these issues. (external environment analysis.)

Read Illustration 9.3 on p. 285 of Johnson et al. (2020) titled 'Tomra's institutional challenges'.

To support this exercise, refer to Chapters 1, 2 and 8 of the textbooks Hitt et al. (2020) and Chapter 9 of Johnson et al. (2020).