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What are the objectives of AutoTrader.com's marketing research? How have its research projects contributed to the firm's ability to meet these objectives? What methods has

What are the objectives of AutoTrader.com's marketing research? How have its research projects contributed to the firm's ability to meet these objectives? What methods has AutoTrader.com used to collect data about the effectiveness of dealer advertisements displayed on its site? I need a detailed answer for this please.

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