Question
What are the primary assets Planters has to employ towards its mission of creating value for its chosen customers? Who are their primary target markets?
What are the primary assets Planters has to employ towards its mission of creating value for its chosen customers? Who are their primary target markets? Also, is there a particular market segment for whom Planters has a distinct advantage over competitors in creating value?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
