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What are the primary goals of sales promotions? Group of answer choices To induce product trials and purchase. To promote benefits. To compensate for a
What are the primary goals of sales promotions?
Group of answer choices
To induce product trials and purchase.
To promote benefits.
To compensate for a weak advertising campaign.
It is the final step of the integrated marketing communication approach.
None of the above.
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Information Systems Management
Authors: Barbara McNurlin
8th Edition
0132437155, 9780132437158
