Question
What are the three best content pillars (i.e., themes for your social media content) to advertise a music festival in order for consumers to purchase
What are the three best content pillars (i.e., themes for your social media content) to advertise a music festival in order for consumers to purchase tickets through Instagram, Facebook, and Tiktok? Also provide detailed analysis/explanation through academic resources and peer-reviewed journal articles.
Advertisement PIllars:
- promotional
- educational
- community
- entertainment
- engagement
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
