What are the three levels of a Eversoft facial cleanser with explanation? The three level are:

Core customer value (core product)

• What the consumer is really buying

Actual product

• Includes the brand name (refers to reputation, brand image & personality), features, design, packaging, and quality level

Augmented product

• Additional services and benefits such as delivery and credit, instructions (not leaflets & label instructions), installation, warranty, and service