Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

. What are the total fixed costs for Penguin Random House in 2020 (Note: Fixed costs do not include capital costs)? Table 1: Children's Book

. What are the total fixed costs for Penguin Random House in 2020 (Note: Fixed costs do not include capital costs)?

image text in transcribed
Table 1: Children's Book Publishing Industry Total Revenue Year Ind ustry Revenue [5] 2015 1,852,800,000 2015 1,924,900,000 201? 1,849, 600,000 2018 1,834,500,000 2019 1,889,800,000 2020 1,953, 200,000 Table 2: Market Share 96 of Major Players Narne Market Share % Scholastic 53.00 Penguin Random House 8.20 Other 38.80 Total 100.00 Table 3: Marketing Costs for Penguin Random House 2020 [Capital and Fixed] Table 4: Penguin Random House Variabel Costs by Region 2020 Region Paper [5 per unit] Ink [5\". per unit] Packaging (S. per unit] Atlantic 1.20 3.45 0.?0 Central 1.10 3.15 0.68 Prairies 1.35 3.00 0.35 West Coast 0.90 3.50 0.50 Norther Territories 1.80 3. 25 0.55 Item Dccurance Amount [5] Utilities Expense Monthly 350 Legal Fees Quarterly 25,000 Transportation Expenses Monthly 40,000 Online Advertising Annual 50,000 H on ora rium s 2019 35,000 TVAdyertisments Annual 100,000 Photographers 2019 135,000 Office Furniture 2020 200,000 Administration Expense Annual 200,000 Promotional Displays 2020 250,000 Celebrity Partnerships 2019 250,000 Billboards 2020 300,000 Taxes Annual 400,000 Staffing Annual 350,000 lllustrators' Salary Annual 800,000 Editorsr Salary Annual 900,000 Equipment 2019 935,000 Authors' Salary Annual 1,000,000 Land 2020 1,500,000

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Foundations of Marketing

Authors: William M. Pride, O. C. Ferrell

3rd Edition

618973370, 547154569, 9780618973378, 978-0547154565

More Books

Students also viewed these Marketing questions