What are your initial thoughts about how you will approach the unit 5 assignment? Explain. list 2 features of the iPhone, and assess how they transform into benefits for you; determine consumer behavior toward your product as compared to their current behavior toward your competitor's product. Discuss how the iphone fits your lifestyle or psychographic. Based on Maslow's hierarchy of needs, what level of need will your improved iphone meet? Explain. Draft a mission statement for your product, and set 3 specific applicable marketing goals that you would like to meet in your marketing strategy