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What arguments can you present to counter these students' perceptions? Is it important for the company to balance the need for global efficiency through large-scale
What arguments can you present to counter these students' perceptions? Is it important for the company to balance the need for global efficiency through large-scale production with the need for cultural responsiveness through local product adaption? Will cultural differences between the home and host countries require alterations in personnel or corporate practices?
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To counter the perception that largescale production may compromise cultural responsiveness it is important to consider the following arguments 1 Cust...
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Foundations Of Marketing
Authors: William M. Pride, O. C. Ferrell
9th Edition
0357129466, 978-0357129463
