Question
What associations are tied to the brand, describe the personality of the brand and does the manufacturer create a loyalty factor to the brand. The
What associations are tied to the brand, describe the personality of the brand and does the manufacturer create a loyalty factor to the brand.
The to be analyzed brand: Costco
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
