What business can you think of that failed as a result of NOT having a customer-centric philosophy? (answer must include the company, what steps it took to stay "a float" and when it actually failed) 4. Do you agree that the 2 x 2 matrix is the answer for businesses to pursue? (answer must include 3 complete paragraphs - one paragraph explaining the 2 x2 matrix in your own words, one paragraph explaining the growth strategy