What can be the survey questions basing on the below research problem , research objectives and Hypothesis.

Research Problem :

What factors contribute to the overall reader satisfaction among annual subscribers between the age group of 25 to 34 year old for Walrus Magazine.

• Research objectives:To understand the print media consumption of the target sample.
• Identify the content category the sample is most interested in consuming.
• To understand the importance of comment on Canadian politics in their media consumption
• What alternatives do they use to gain knowledge and what is the best feature of it?
• The role the media plays in forming opinions about different public affairs.

The aim of this research is to understand the changing expectation of the readers which are influenced by the technological advancements and other external factors which still motivate them to read a hard copy. The primary research will help The walrus to accordingly implement the changes that will help them expand their second higher audience base.

Hypothesis:

• People who are active on social media, especially on twitter are more likely to be concerned about the quality of the content they are consuming .
• People who spend money on buying more than 5 books a year are more likely to subscription of a magazine
• People who travel frequently to affluent places are more likely to buy a magazine .
• People who are most likely to keep up with the events and research out of interest and seek pleasure tend to read Magazines.
• Walrus is likely to see an increase in monthly subscriptions as the rates are low-key and affordable.
• Students enrolled in Literature & Art schools and courses like creative writing and journalism have the highest intent to rely on Digital content from Walrus.
• Online content from Walrus because is more subtle, intents to be influencing in the society more effectively.