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What challenges exist for service marketers that are trying to build a brand? Could you cite some examples please? Thank you :)
What challenges exist for service marketers that are trying to build a brand?
Could you cite some examples please? Thank you :)
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
