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What challenges has SeaWorld faced since 2010? And why? Has the Blackfish Effect faded into the past? Have they changed their target market or overall
- What challenges has SeaWorld faced since 2010? And why?
- Has the "Blackfish Effect" faded into the past?
- Have they changed their target market or overall marketing strategy?
- Can SeaWorld continue to reinvent itself, moving from animals to theme park?
- How can SeaWorld better promote and market SeaWorld parks?
- Are international expansions a successful path for SeaWorld to take?
- If you were the CEO of SeaWorld, what strategies would you develop and implement to fully turnaround the company?
- This case study was finalized in April 2019. How has SeaWorld progressed since then?
- What can we learn from this case study?
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Managing Information Technology
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
7th Edition
132146320, 978-0132146326
