Question
What crisis communication strategies can you identify? Are multiple strategies being used simultaneously? What strategies seem to be shifting over time? 3.How effective are each
What crisis communication strategies can you identify?
Are multiple strategies being used simultaneously?
What strategies seem to be shifting over time?
3.How effective are each of these strategies and why?
How do large institutions try to "localize" problems and minimize crises by associating them with "a few bad people" rather than a larger systemic problem?
4.Which ethical principles would have guided your response to this crisis?
Boeing:https://www.youtube.com/watch?v=0jTN0JD4I5M
Union-Carbide:https://www.youtube.com/watch?v=HsuUQzhP2Ds
DuPont:https://www.youtube.com/watch?v=ISNGimMXL7M
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Get StartedRecommended Textbook for
Transportation A Global Supply Chain Perspective
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
9th Edition
1337406643, 9781337406642
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