What did Guy Lalibert$$ do when promoting Cirque?

He made sure that each show had a headliner with a recognizable name.

He let word of mouth do most of the promotion for him and only put up billboards in front of permanent shows.

He was careful to promote the show as a whole.

He refused to buy Internet or television ads, saying that they cheapened the art of Cirque.

What is one reason why the company saw its first ever show failures in the late $2000$s$?$

For the first time the company was booking events in rural locations.