1.1 Complete the following portion of an output from principal components analysis: a Draw a scree plot...

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1.1 Complete the following portion of an output from principal components analysis:

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a Draw a scree plot based on these data.
b How many factors should be extracted? Explain your reasoning.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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