Question
What did you learn about marketing and Integrated Marketing Communications from this article? What specific message strategy(s) and message appeals are being used to revive
What did you learn aboutmarketing and Integrated Marketing Communications from this article? What specific message strategy(s) and message appeals are being used to revive the Crocs brand?
https://www.gq.com/story/crocs-are-grails-sorry
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
