Question
What did you learn about marketing and Integrated Marketing Communications from this article? What STP marketing strategies were discussed? Does the proposed change described in
What did you learn aboutmarketingand Integrated Marketing Communications from this article? WhatSTP marketing strategies were discussed? Does the proposed change described in this article meet the criteria/conditions for repositioning a brand?
https://www.nbcnews.com/news/sports/some-native-americans-applaud-cleveland-indians-name-change-say-it-n1251183
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
