What did you learn aboutmarketing and Integrated Marketing Communications from this article? What type of advertising research (i.e., developmental, evaluative, or result-oriented research) do the neuroscience studies conducted by Mars represent? Is this research qualitative or quantitative in nature? What specific advertising research concepts/techniques were discussed?

https://www.thedrum.com/news/2020/08/13/you-get-2-seconds-engage-consumers-online-mars-neuroscientist-shares-key-findings