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What dimension, beyond just resonating with the audience, makes ads successful? the differentiation factor their relevance to company strategy the surprise element of advertising the
What dimension, beyond just resonating with the audience, makes ads successful?
the differentiation factor
their relevance to company strategy
the surprise element of advertising
the entertainment value of the promotional messages
their ability to capture imaginations
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Strategic Management and Competitive Advantage Concepts and Cases
Authors: Jay B. Barney, William Hesterly
5th edition
133129306, 0133127400, 9780133129304, 978-0133127409
