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What do customers do with the under armour products/services (and what benefits are received)? Where and when do customers want to purchase the under armour

What do customers do with the under armour products/services (and what benefits are received)?

Where and when do customers want to purchase the under armour products (e.g., distribution channels, seasonal effects, situational factors)?

Why do customers buy the under armour products, and why do others not buy the products?

please put the references

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