Question
What do Lux, Surf excel, Brooke Bond and Fair & Lovely have in common? They are all familiar brands that are part of the Unilever
What do Lux, Surf excel, Brooke Bond and Fair & Lovely have in common? They are all familiar brands that are part of the Unilever Pakistan (UP) product mix. Visit Unilever Pakistan website (https://www.unilever.pk) and examine its list of brands. Name and define the four dimensions of a company's product mix and describe Uniliver Pakistan's product mix on these dimensions.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
