What do you believe to be the biggest issue in maintaining this balance from a healthcare perspective? How does this differ from traditional marketing practices outside of health care? Patient satisfaction must be the main objective of any healthcare organization, and this requires a thorough knowledge of their needs and expectations. Providing a high-quality healthcare service is based on meeting certain requirements so that the service achieves the level desired by the patient. To gain the trust of healthcare consumers, the specialized staff of the organizations in the field must be more receptive to the requests, suggestions, and patient complaints at the same time, become more sensitive to their concerns. The effectiveness of this approach depends on how the medical organization has effective communication with patients, presents a correct image of the health service, delivers the promised service properly, and presents a permanent concern for the continuous improvement of the service provided to exceed the expectations of the patients. By acting in a forceful and unpredictable environment, the health service provider must be able to detect the opportunities and threats of the market in which it operates.