What do you think of UA$$s approach to innovation? Would you

expect to see this type of innovation in an athletic wear company?

Explain.

$$ What do you think UA$$s culture might be like in regard to innovation?

$($Hint: Refer to the list on pp$.181182.)$

$$ How might design thinking help UA improve its innovation efforts?

$$ What$$s your interpretation of the company$$s philosophy posted

prominently over the door of its design studio? What does it say about

innovation? Make a list of lessons that managers could learn from

UA$$s innovation approach that you could share with real managers.